Bet9ja unveils Heavyweight Boxing star Moses Itauma as Brand Ambassador

Bet9ja, Nigeria’s leading sports betting platform, has unveiled heavyweight boxing prodigy Moses Itauma as its newest brand ambassador.

The partnership was confirmed ahead of Itauma’s highly anticipated headline clash with Dillian Whyte in Saudi Arabia.

Born to a Nigerian father, Itauma has rapidly emerged as one of the most electrifying talents in global boxing.

With an unbeaten professional record of 12 victories, 10 by knockout and both the WBO Intercontinental and WBA International titles in his possession, he is widely tipped to become a global sporting icon.

Bet9ja sees his Nigerian heritage, power, and relentless determination as a perfect reflection of the brand’s values.

“I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots,” Itauma said.

“I look forward to bringing my championship belts back to my father’s homeland,” he added.

The announcement comes on the heels of Bet9ja’s recent high-impact campaigns, including the industry-shaping ‘Catch The BOOM!’ initiative and renewed backing for the ‘Let’s Do It Again’ campaign in support of Nigeria’s national football team ahead of AFCON 2025.

“In Moses Itauma, we see the grit, passion, commitment and never-say-die attitude that characterises Nigerians and their spirit of excellence,” said Kunle Soname, Executive Chairman of Bet9ja.

“As a truly Nigerian company that places the customer at the heart of everything it does, these same attributes have propelled Bet9ja to becoming the best-by-far sports betting company in Nigeria for the last decade,” he added.

He continued: “Bet9ja has always bet on Nigeria creating jobs, empowering people from all walks of life, and adding enormous value to the economy. Our collaboration with Moses is the latest demonstration of our commitment to the Nigerian project. We are delighted to have Moses come on board as our ambassador, and we are expectant of a fruitful relationship between both parties.”

For Bet9ja, Itauma is more than just a face of the brand, he is a cultural connector, poised to drive content, community engagement, and compelling storytelling rooted in Naija pride.