Smirnoff Ice lights up International Youth Day with “Chilltopia” three-City Festival
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From Lagos’ Eagle Club to Abuja’s Exhibition Pavilion and Port Harcourt’s lively arenas, each city became a hub of self-expression. Guests explored immersive zones dedicated to Smirnoff’s signature flavours-Double Black with Guarana, Pineapple, and the classic Ice Original, alongside interactive spaces for oversized games, art, and entertainment.
Smirnoff Ice, a flagship brand under Guinness Nigeria, transformed International Youth Day into a vibrant nationwide celebration with its bold “Chilltopia” festival, a high-energy, three-city tour that electrified Lagos, Abuja, and Port Harcourt.
With the daring theme “Dare to Chill”, Chilltopia blended music, games, creativity, and premium hospitality to create a unifying experience for young Nigerians under the banner of #TogetherWeChill.
From Lagos’ Eagle Club to Abuja’s Exhibition Pavilion and Port Harcourt’s lively arenas, each city became a hub of self-expression. Guests explored immersive zones dedicated to Smirnoff’s signature flavours-Double Black with Guarana, Pineapple, and the classic Ice Original, alongside interactive spaces for oversized games, art, and entertainment.
“International Youth Day is about recognising the creativity, unity, and energy of young people,” said Oluwanponmile Alabi, Category Lead, Ready to Serve.
“With Chilltopia, we created a space where they could own their vibe, connect, and make lasting memories. Each city brought its unique flair, but the sense of togetherness was the same, that’s the magic of #TogetherWeChill.”
The Lagos edition combined immersive Smirnoff corners, giant games, and pulsating DJ sets from Chella, Mia, and Etee, with high-energy live acts from Twix Da Jims and Shoday. Abuja took the festival a step further with a dazzling “experience tunnel,” buzzing game zones, and non-stop beats from DJs Steve, Spunky, Piizii, and SlimZace, climaxing with Sound Boi BME’s explosive performance.
Port Harcourt closed the tour in spectacular fashion with face painting, tattoos, dance battles, and a showcase of local artistry. DJs Ralph, Softsnow, and Faithful kept the city alive, while crowd-pullers Mr Barango, Hypeman Shooter, and Hypeman Kush drove the energy. Live acts Succido, Motombo, Ice Hood, and AI Ayee rounded off the festival with a wave of artistry rooted in local culture.
By staging Chilltopia across three major cities, Smirnoff Ice reaffirmed its position as a cultural force in Nigeria’s youth lifestyle scene, delivering experiences that inspire creativity, foster community, and celebrate individuality.
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