Burna Boy breaks into sports

Global Afrobeats superstar Burna Boy has signed a multi-year partnership with Swiss sportswear brand On, in a collaboration that seeks to fuse sport, culture, and creativity on a global stage.

The Grammy-winning artiste, who continues to redefine African music worldwide, was announced as the newly appointed Clubhouse President of On, a symbolic role that places him at the heart of the brand’s fast-growing tennis universe.

Speaking on the collaboration, Burna Boy emphasized the shared values that unite his artistry and On’s mission.

“For me, everything I do comes from the same place; music, sport, community, and culture. It’s all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”

The partnership was unveiled through a visually striking short film directed by Rollo Jackson, which highlights Burna Boy’s bold aesthetic alongside On’s Swiss innovation. The film reimagines tennis as a vibrant, culture-driven space, signaling the fresh creative direction the brand intends to pursue with Burna Boy’s influence.

Founded in 2010, On has become one of the world’s most innovative sportswear brands, best known for its industry-disrupting technologies such as CloudTec and LightSpray.

The brand delivers high-performance footwear, apparel, and accessories for running, training, outdoor activities, and tennis.

Today, On is present in more than 80 countries, inspiring a global community to “Dream On.”