Jumia Nigeria rolls out Brand Festival 2025, promises bigger choices, rewards

Jumia, Africa’s largest e-commerce platform, has officially launched the 2025 edition of its annual Brand Festival, a two-week shopping event designed to deliver value, variety, and excitement to Nigerian consumers.

Running from September 1 to 14 under the theme “Options Plenty,” the campaign brings together top local and international brands with exclusive deals, flash sales, and immersive digital shopping experiences.

The Brand Festival features partnerships with over 20 global and Nigerian brands, including Nivea, Itel, Silvercrest, Xiaomi, Ecoflow, Oraimo, Hithium, AEON, Diageo, Skyrun, Poco, Unilever, Haier Thermocool, Hisense, L’Oreal, Maybelline, SunKing, and Binatone. Deals will span categories such as smartphones, fashion, beauty, electronics, home appliances, and fast-moving consumer goods.

Highlighting the campaign’s purpose, Jumia Nigeria CEO Temidayo Ojo said: “Our mission is to make everyday life easier by expanding affordable access to quality products. With this festival, Nigerians can enjoy greater choice across brands they love, while benefiting from unbeatable prices and rewards.”

Two Explosion Days on September 1 and September 12 will deliver the festival’s deepest discounts, giving consumers opportunities to purchase premium products at record-low prices.

Industry watchers say the Brand Festival comes at a pivotal moment as Nigeria’s e-commerce market continues to expand, driven by rising internet penetration, smartphone adoption, and demand for affordable goods. Analysts note that large-scale campaigns such as this not only boost consumer access but also empower brands to reach millions of shoppers nationwide.

With “Options Plenty” as its rallying cry, Jumia’s 2025 Brand Festival reflects the platform’s commitment to innovation, digital inclusion, and customer-centric retail — reinforcing its position at the forefront of Nigeria’s fast-growing online shopping landscape.