How Man Utd hit new record revenue amid worst league finish in 50 years

Manchester United has posted a record financial revenue of £666.5 million for the 2024-25 season, even as their men’s team suffered their worst Premier League finish in 50 years, ending 15th in the table.

The club’s strong commercial performance was boosted by the start of a five-year front-of-shirt sponsorship deal with Snapdragon, which brought in £333.3 million, while matchday revenue also hit a record £160.3 million.

Chief Executive Omar Berrada said the figures demonstrate the club’s resilience:

“To have generated record revenues during such a challenging year for the club demonstrates the resilience which is a hallmark of Manchester United. As we settle into the 2025-26 season, we are working hard to improve the club in all areas.”

Despite the revenue success, United recorded an overall loss of £33 million, down 70.8% from £113.2 million the previous year. The club said it remains compliant with Premier League Profit and Sustainability Rules and UEFA Financial Fair Play regulations.

The figures also reflect cost-cutting measures, with staff numbers dropping from 1,100 to 700 over two years and wages cut by £51.5 million following the club’s failure to qualify for the Champions League last season.

United’s long-term debt remains at $650 million (£471.9 million), with additional borrowings rising to £165.1 million and outstanding transfer fees totaling £564.6 million. Recent signings, including Bryan Mbeumo, Benjamin Sesko, and Senne Lammens, cost around £156.8 million, demonstrating the club’s commitment to rebuilding.

Berrada added: “As we start to feel the benefits of our cost reduction programme, there is significant potential for improved financial performance, which will, in turn, support our overriding priority: success on the pitch.”