Critical review: How Oretbespoke tackles the fast fashion crisis in Africa

Connie Aluoch

The global fashion industry is under increasing scrutiny for its environmental footprint, labour practices and the accelerating pace of “fast fashion”.

In this landscape, Oretbespoke’s bespoke model offers a different path.

By emphasising custom-tailored pieces, local sourcing, recycled materials and artisanal production, the brand is implicitly pushing back against the throw-away culture of mass-produced, short-cycle garments.

Industry analysts point out that luxury brands must invest in sustainability, transparency and craftsmanship to remain relevant.  Oretbespoke’s positioning aligns with this emerging paradigm. Its choice to work locally, train artisans, recycle waste fabric and produce bespoke items reflects a deeper commitment than simply adding “green” tags to a collection.

However, the challenge remains: how to scale such an impact model while preserving integrity? Bespoke production is inherently slower and cost-intensive, which may limit volume and accessibility. But perhaps that is the point: fewer pieces, better quality, greater longevity. In a market flooded with fast fashion, Oretbespoke presents a premium alternative—one where fashion becomes investment, not disposable.

From an African perspective, this is especially relevant. Africa’s fashion sector has long been cast as the recipient of mass-produced garments rather than as a producer of high-end, sustainable items. Oretbespoke flips this. It suggests that luxury fashion in Africa can be locally anchored, socially meaningful and globally competitive. In doing so, it tackles major industry issues: waste, over-production, loss of craft, and disconnected supply chains.