MultiChoice takes anti-Piracy battle to classrooms, inspires future creators

MultiChoice Nigeria has intensified its campaign against content theft by taking its anti-piracy sensitisation drive to secondary schools, beginning with Kuramo Senior College, Victoria Island, Lagos.

The initiative aims to educate young Nigerians on the dangers of piracy while nurturing a culture that values originality and respects creative ownership from an early age.

During the interactive session, legal experts and creative professionals engaged students through storytelling, games, and open discussions about how piracy affects the creative ecosystem. They explained that piracy denies filmmakers, musicians, and writers their due earnings, discourages investors, and stifles innovation across Nigeria’s booming entertainment industry.

A major highlight of the programme was a lively class led by intellectual property expert Mr. Obafemi Agaba, who simplified complex legal concepts such as copyright, trademarks, and creative rights. He urged students to appreciate and protect the hard work behind every film, song, or book.

“Every film you stream illegally or song you share without permission takes something away from its creator,” Agaba told the students. “If you love Nollywood and Afrobeats, then help protect them by saying no to piracy.”

Students responded enthusiastically, asking questions and pledging to become “cultural heroes” committed to safeguarding originality in their communities.

Speaking at the event, Ms. Caroline Oghuma, Executive Head of Corporate Affairs, MultiChoice Nigeria, said the initiative forms part of a long-term effort to build a generation that values creativity and rejects content theft.

“The fight against piracy must begin in classrooms,” she said. “The future of Nollywood and Nigerian music lies in the hands of these young people. If they learn to respect creativity now, they’ll help secure the future of our creative economy.”

Representatives from the Nigerian Copyright Commission (NCC) were also present. Mr. Charles Amudipe, Deputy Director of Operations, commended MultiChoice for championing awareness at the grassroots level, noting that education remains the strongest weapon against piracy.

“By taking this message to schools, we’re not just enforcing laws; we’re shaping values that will protect creativity for generations to come,” Amudipe remarked.

Mr. Oyewale Taofik, Vice Principal of Kuramo Senior College, praised the programme, describing it as eye-opening for both students and teachers.

“Many didn’t realise that forwarding movie links or buying pirated CDs amounts to theft. Today, they’ve learnt that creativity deserves respect,” he said.

The sensitisation drive is part of a broader campaign by MultiChoice Nigeria, which continues on 27 November 2025 with a Walk Against Piracy in Lagos — an event expected to unite actors, producers, writers, regulators, and fans in solidarity ahead of National Anti-Piracy Day on 30 November.

Through such sustained initiatives, MultiChoice Nigeria reaffirms its commitment to protecting Nigeria’s creative industry, promoting originality, and ensuring that creators are rewarded for their work.