Lambo unveils refined brand identity as it expands global editorial footprint

Lambo has officially unveiled a refined brand identity, marking a significant milestone in its evolution as a global editorial platform focused on music, youth culture, and creative expression.

The update introduces a flat, minimalist wordmark, moving away from the brand’s previous 3D logo treatment and icon-based elements. The new typography-led approach is designed to improve clarity, scalability, and consistency across digital platforms, print editions, and international brand touchpoints.

This refinement reflects Lambo’s continued growth beyond its early regional positioning into a broader global media space. While expanding its coverage of international music and culture, the brand maintains a strong African-rooted perspective, an identity that continues to inform its editorial voice and storytelling approach.

Commenting on the update, the Editor-in-Chief described the change as a strategic evolution rather than a purely visual adjustment.

“As Lambo continues to grow, it became important that our visual identity reflects who we are today and where we are headed,” Soltesh Iyere the Editor-in-Chief said. “Moving to a flat, minimalist wordmark allows the work to speak louder than the logo and positions Lambo clearly as a modern, global editorial platform. Our roots remain African, but our sound and stories are global.”

From a corporate standpoint, the update aligns closely with theMedia 360 Company’s broader vision of building globally relevant, culturally grounded media brands.

“Lambo represents the creative and cultural storytelling pillar of theMedia 360 Company,” a member of theMedia 360 Company leadership stated. “This refined identity strengthens its positioning as a scalable, digital-first editorial brand while remaining authentic to its origins. It reflects our commitment to supporting platforms that amplify African perspectives within global conversations.”

Operating under theMedia 360 Company, Lambo continues to spotlight emerging and established voices shaping contemporary music and youth culture across continents.

The refined brand direction is anchored by Lambo’s evolving positioning statement:
African Roots. Global Sound.