Blackchully opens up on fame, ‘PBS’ success, & her journey

Enugu-based TikToker and singer, Blackchully, is making waves with her hit song “Payment Before Service (PBS),” which is fast emerging as a strong contender for song of 2025.

The viral track sparked the #PbsChallenge on TikTok and has garnered over 20,000 streams on Spotify, further boosting her growing fame both on social media and in the music scene.

To some foreign followers, Blackchully’s rise may appear sudden. However, many Nigerians know that the 26-year-old content creator has been putting in the work for years.

Her breakthrough came in 2021 when she began posting hairstyle videos. Her distinctive look—often styled like American rapper Kodak Black—and her bold persona, reminiscent of female rapper Young M.A, quickly set her apart and earned her widespread attention.

Following her rise to fame, she transitioned into music and came close to signing a record deal. Today, Blackchully stands out for her unique sound, blending male and female vocal tones with Igbo and Nigerian Pidgin influences.

In an industry often marked by rivalry, she remains collaborative, frequently working with fellow TikTok creators such as Samkid and Flowerboy. Known for her tomboy style and infectious swagger, Blackchully balances a tough exterior with a playful personality.

In this interview, she speaks about her journey, viral success, and life in the spotlight.

Q: People outside of Alegbeugu didn’t really take the town seriously as a developing area until now. Many young people from Enugu are gaining national attention these days. How does it feel to be part of that wave?

Blackchully: It’s really cool. I’m excited to be part of it because it’s a new wave, and I’m glad to be one of those leading it. One thing people don’t know is that we have many talented people in Enugu, but most of them stay low-key. I can’t stay low—I’m proud of where I’m from.

Q: A lot of talented people just need someone to push them further. From blowing up in 2021 to releasing music, would you say your songs are made for TikTok trends or for a core fan base?

Blackchully: I don’t really make TikTok music. But sometimes the songs are so good that they just go viral on their own. When I blew up, I wanted to put music out there too. But my main dream was actually to be an actress.

Q: People who don’t know your background might call you a viral sensation, but those in Enugu know you’ve been grinding for a while. How would you describe your journey?

Blackchully: I’d describe it as staying humble and consistent. I never gave up, and I always had a vision. That’s what you need—vision and drive. Before fame, I used to make different hairstyles, and people would compliment my style and swag. That made me think if people appreciated it in real life, they would also like it online. So I started posting in 2021, and it worked out.

Q: TikTok has become a major platform for youth success, with creators like Peller, Jadrolita, JoBlaq, and Purple Speedy. Do you feel pressure to keep making viral content, or is it still fun for you?

Blackchully: I’ve got my own swag, you know. I don’t make music specifically for TikTok, but sometimes it just goes viral because of how good it is. Even with “Tomorrow,” I never expected it to blow up the way it did. I think people connect with both my music and my personality overall.

With “PBS” gaining traction and her influence growing, Blackchully continues to prove that her success is no fluke, just a blend of originality, consistency, and a natural ability to connect with audiences.