TV Rights: Netflix, Disney, DAZN Join race as UEFA revenue soars

UEFA is expected to make more than $5.9 billion in annual revenue starting from 2027, thanks to new international television rights deals.

These deals cover major competitions like the Champions League, Europa League, and Conference League for the 2027 to 2031 period. Media rights alone are projected to bring in over €5 billion each year, which is about 20% more than the current cycle.

This shows that European club football remains one of the most valuable sports products in the world.

Strong growth from new broadcast deals

UEFA has already secured TV rights agreements in major European countries including the UK, Germany, France, Spain, and Italy. It has also signed deals in 19 more countries across Europe and the Americas.

These newer deals brought in about $910 million, which is nearly 40% higher than similar agreements in the current cycle.

So far, UEFA has locked in over $3.8 billion annually from media rights. Deals in Asia, the Middle East, North Africa, and Sub-Saharan Africa are still being negotiated, which could push total revenue even higher.

Streaming platforms driving competition

Streaming services and broadcasters are competing strongly for football rights.

Paramount+ now has rights in Canada and already holds rights in the United States and parts of Latin America

Disney has secured rights for Disney+ in Denmark and Sweden, while ESPN will show some matches in Latin America

DAZN has expanded in Austria, Portugal, and Switzerland

Canal+ has added more rights in Belgium, Austria, and Poland

This competition is helping increase the value of UEFA’s media rights.

UEFA’s new strategy is working

UEFA created a new system to sell its rights through a joint venture called UC3. This allows them to package deals better and attract more buyers.

As a result, UEFA is earning more money and gaining stronger control over pricing.

Clubs benefit the most

Over 90% of UEFA’s revenue goes to football clubs through prize money and participation fees.

Big clubs will earn even more from future competitions, while smaller clubs will also receive some financial support.

However, experts warn that the gap between rich and smaller clubs could grow wider.

UEFA’s rising revenue shows how big football has become worldwide.

Markets in Africa, Asia, and the Middle East are especially important for future growth. As demand increases in these regions, TV rights are expected to become even more expensive.

UEFA is on track to exceed $5.9 billion in yearly revenue from 2027. With more deals still pending, football broadcasting rights continue to grow in value, making top European competitions even more profitable.