Diaspora-led projects key to Nigeria’s FDIs – Winhomes boss

Founder and Chief Executive Officer of Winhomes Global Services Ltd, Engr Stella Okengwu, has explained how diaspora-led initiatives can help attract foreign direct investments (FDIs) into Nigeria.

Speaking during an interview on Diaspora Connect, Okengwu said her passion for creating opportunities for Nigerians and Africans in the diaspora has remained the driving force behind her investments in real estate, oil and gas, and the beverage sector.

According to her, Africa, particularly Nigeria, remains one of the fastest-growing consumer markets globally due to its large population, entrepreneurial energy, and strong consumer demand.

She explained that her growing business interest in Mexico began in 2023 after discovering similarities between Mexicans and Nigerians in terms of culture, resilience, and business orientation.

Okengwe stated that one of the major ways to attract investment into Nigeria is by changing negative international perceptions through professionalism, credibility, and integrity.

“The best way to change perceptions is through personal experience, professionalism and building trust. When people meet credible Nigerians or responsible business leaders, their mindset changes,” she said.

The entrepreneur disclosed that she has been introducing foreign partners to Nigeria by bringing them into the country to experience the business environment firsthand.

She revealed that some Mexican investors and business representatives who initially had security concerns about Nigeria later changed their perception after visiting cities such as Abuja.

According to her, over 30 Mexicans are expected to visit Nigeria as part of plans to expand and officially launch her premium tequila business in the country after testing the South African market successfully.

Okengwu stressed that diaspora investors and entrepreneurs can help strengthen Nigeria’s economy by investing, mentoring young people, and building global partnerships.

“There’s nothing wrong with seeking growth abroad, but many Nigerians abroad are beginning to see opportunities back home and are interested in contributing to nation building,” she said.

She argued that the “Japa” migration trend should not be viewed negatively, noting that Nigerians abroad can still contribute meaningfully to Nigeria’s development regardless of their location.

“Nation building is not about location. It is about commitment and economic contribution. Nigeria needs both local citizens and diaspora communities working together to achieve a better Nigeria,” she stated.

Speaking on the challenges affecting investment inflow, Okengwu identified weak maintenance culture, policy inconsistencies, and inadequate protection for investors as major issues.

She urged the government to introduce stronger policies that protect diaspora investments and foreign direct investments entering Nigeria.

According to her, countries like United States actively protect foreign investments and ensure that taxpayers benefit from social support systems such as healthcare, food support, and tax credits.

She called for improved healthcare, education, and welfare policies in Nigeria, arguing that effective taxation should translate into visible social benefits for citizens.

Okengwe also encouraged Nigerian youths to embrace entrepreneurship and job creation instead of focusing solely on political positions or white-collar opportunities.

“Create jobs for yourself before looking for positions,” she advised, while warning against social narratives discouraging honest work and enterprise among young people.

She maintained that, despite existing challenges, Nigeria remains a country with enormous opportunities and vast potential for investors willing to work with credible local partners.