From tweets to video reactions: X expands content creation features

X, formerly known as Twitter, has launched a new feature called “React with Video”, which allows users to respond to posts with video reactions directly from their timelines.

The announcement was made on June 2 by X’s Head of Product, Nikita Bier, who said the feature is designed to make conversations on the platform more interactive and engaging.

According to Bier, iPhone users can access the feature through the repost button. They can record video reactions using different formats, including green screen, split-screen, and picture-in-picture modes.

He said video has become an important way for people to express their opinions and that the new feature gives users more creative options for sharing their thoughts.

The tool allows creators to place their reactions alongside or on top of the original post, making discussions more visual and interactive.

Industry analysts say the feature is similar to reaction formats popular on platforms like TikTok and reflects X’s efforts to become a more video-focused and creator-friendly social media platform.

The launch is part of X’s broader strategy to increase user engagement and compete more effectively in the growing market for short-form video content.

Background

In September 2022, X introduced the Edit Tweet feature, allowing users to make changes to a post shortly after publishing it.

The feature helps users correct mistakes, add missing information, and make minor updates without deleting and reposting.

In November 2022, the company also began testing an $8-per-month subscription service for iPhone users that included the blue verification badge.

The move was part of owner Elon Musk’s plan to generate new revenue streams and expand paid services on the platform.

Previously, verification badges were mainly given free of charge to public figures, journalists, organizations, and brands.