World Cup 2026: Inside the fan experience — 10 unique observations

As the 2026 FIFA World Cup gathers momentum across North America, fans attending matches in the United States are discovering that watching football in America comes with a unique set of experiences.

From strict security checks and expensive refreshments to heavy traffic and a strong commercial presence, the opening matches have offered a glimpse into what supporters can expect throughout the tournament.

One of the first things visitors quickly notice is the stadium bag policy. Fans carrying anything larger than a wallet are required to use transparent bags, with security personnel enforcing the rule strictly at entry points.

Security procedures also resemble those at major airports. Spectators are required to empty their pockets, pass through scanners and submit bags for inspection before gaining access to the stadium.

Inside the venues, food and beverage prices have raised eyebrows. Basic items such as bottled water, snacks and alcoholic drinks are being sold at significantly higher prices than what fans would normally pay outside the stadium.

Technology has also become a crucial part of the matchday experience. Digital tickets stored on FIFA’s official tournament application are the primary means of entry, making charged mobile phones an essential item for supporters.

Traffic congestion remains another major feature of the tournament experience in the United States. Despite efforts by host cities to provide shuttle services and alternative transportation options, roads around stadiums have become heavily congested before and after matches.

Fans, however, have access to a large network of volunteers and event staff deployed around venues to provide assistance, directions and general support.

A noticeable security presence has also become a defining feature of the tournament. Armed law enforcement officers from multiple agencies patrol stadium surroundings, accompanied in many cases by specially trained police dogs.

Commercial sponsorships are impossible to ignore. Major brands dominate advertising spaces around venues, reflecting the blend of football’s growing commercialisation and America’s corporate culture.

Another observation is the location of many stadiums. Unlike football grounds in several parts of the world that are integrated into vibrant city centres, many American venues are situated away from major urban attractions, leaving fans with limited entertainment options immediately outside the stadium environment.

Together, these observations paint a picture of a distinctly American World Cup experience one that combines football fever with the country’s unique approach to security, transportation, commerce and event management.