Jim Iyke slams celebrities who refuse to evolve

Nollywood veteran, Jim Iyke has spoken on the importance of rebranding and evolution in the entertainment industry, claiming that many celebrities find it hard to evolve.

While speaking with Joey Akan in a recent interview, the actor spoke about his reputation as a young actor, stating that he was given a ‘bad boy’ image by the Nollywood industry.

Iyke, however, added that he recognised that he image was no longer serviceable as he grew older and decided to rebrand.

“External forces play a great part in who you become in the entertainment industry. At every point in time something is serviceable. We can all agree the ‘bad boy’ image was serviceable then. But then, as you advance in life, you meet important people that your ‘bad boy’ persona is anathema to how they live,” he stated.

Iyke also stressed the importance of knowing when to exit the stage or evolve. He added that evolving makes people remain relevant.

“Not knowing when to exit the stage is a problem a lot of us are having in entertainment. Let’s just say I knew when to exit. The ‘bad boy’ image served its purpose but I had to ditch it when it is no longer serviceable to move forward in life,” he added.