STAC Marine strengthens brand after $20m Abo FPSO acquisition

STAC Marine Offshore Ltd. has partnered with Lagos-based brand communications agency Flip Visuals to develop a new corporate identity following its $20 million acquisition of the Abo Floating Production, Storage and Offloading (FPSO) facility.

The branding initiative comes after STAC Marine acquired the deep-water oil and gas asset in September 2023, marking a significant expansion of its operations in Nigeria’s offshore energy sector.

According to the company, Flip Visuals was engaged as its full-service brand communications agency to create a comprehensive brand identity that reflects STAC Marine’s growing presence in the deep-water energy industry and positions it for engagement with global energy companies, regulators and business partners.

The agency said the assignment went beyond designing a logo, focusing instead on building a brand that aligns with the company’s long-term strategic ambitions.

Co-Founder and Creative Director of Flip Visuals, Austine Nwaojei, said STAC Marine understood from the outset the importance of establishing a strong corporate identity as it expanded its operations.

“They didn’t need to be convinced that brand visibility matters. They already knew. Our role was to translate their operational ambition into a visual and communications system that reflects the scale of their business,” he said.

Flip Visuals said it developed a brand identity centred on STAC Marine’s strengths as a responsive, locally rooted and operationally disciplined Nigerian energy company.

The project included a new logo inspired by FPSO pipeline architecture, a redesigned corporate website, a communications strategy aimed at positioning the company as a thought leader in FPSO asset management, as well as social media management and visual content production.

STAC Marine’s management described the project as the creation of a brand from the ground up rather than a redesign of an existing identity.

The company said the exercise has strengthened its corporate image as it seeks to deepen its footprint in Nigeria’s offshore oil and gas industry and engage more effectively with international stakeholders.

Flip Visuals, a Lagos-based brand management and visual communications agency, provides brand strategy, visual identity development, web design, corporate communications, social media management and video production services to clients across the energy, maritime, fintech and other emerging sectors.