How I failed in 10 businesses before succeeding in one – Nana Otedola

Businesswoman Nana Otedola has shared how she tried several business ideas before finding success with her laundry and dry-cleaning company.

Speaking on the How Far podcast hosted by her daughter, Temi Otedola, and son-in-law, Mr Eazi, Nana said she explored about 10 different business ventures before discovering what worked for her.

She explained that she once wanted to work as an administrative staff member in an office, but her husband, billionaire businessman Femi Otedola, did not support the idea. She also tried buying and selling goods, but the business did not succeed.

“I tried about 10 different things. I wanted to work as an administrative staff member in an office, although your dad was against it. I also tried buying and selling. I was trying different businesses while running the dry-cleaning business,” she said.

Nana said her big breakthrough came when she started a dry-cleaning and laundry service. According to her, some people doubted the business idea at the beginning.

“I remember a consultant called Brian asking me if I thought it would work. Your dad also asked the same question. But I believed Lagos needed a good dry-cleaning and laundry service,” she said.
Despite the doubts, Nana remained focused and continued building the business.

Her determination eventually paid off as the laundry service became successful.

Mr Eazi added that there is still a strong demand for reliable laundry and dry-cleaning services in Lagos today.