Wear It All Luxury unveils glamorous Abuja boutique, Davido, others storm unveiling

Wear It All Luxury, the premium fashion label founded by celebrated entrepreneur Sodiq Babatunde Rufai, has taken another bold step in its expansion journey with the launch of a new boutique in Abuja—four years after unveiling its refurbished flagship store in Lekki Phase 1, Lagos.

The grand opening, held on Thursday, 22nd May 2025, at Libreville Crescent, Wuse 2, drew a host of A-list personalities from the fashion, entertainment, and corporate spheres.

Headlining the star-studded guest list was Afrobeats sensation Davido, whose appearance added a dose of celebrity glamour to the evening. Also present were Cubana Chief Priest, actress Eniola Badmus, among others.

Strategically located in the heart of Nigeria’s capital, the Abuja store promises to deliver the same premium fashion experience synonymous with the Wear It All Luxury brand—featuring curated luxury apparel, exclusive designer pieces, and a customer service standard tailored to the discerning tastes of Nigeria’s fashion-forward elite.

Speaking at the launch, Rufai described the new store as a symbol of growth in the Nigerian fashion industry.

“This is not just another boutique; it’s a celebration of Nigerian fashion’s rise on the global stage. We’re excited to bring the Wear It All experience to Abuja and reaffirm our commitment to redefining luxury fashion in Nigeria,” he said.

The Abuja boutique, like its Lagos counterpart, will showcase a blend of international luxury labels and exclusive items from Wear It All’s private collection.

Guests at the launch enjoyed an intimate preview of the latest collections, light entertainment, and an atmosphere of refined opulence that mirrors the brand’s ethos.

Industry analysts view the expansion as a strategic move, positioning Wear It All Luxury as a key player in Nigeria’s evolving high-end fashion landscape.