Why I rejected record labels for 10 years – Niniola reveals

Award-winning Nigerian singer, Niniola Apata, has opened up about her decision to remain independent for a decade, despite receiving multiple offers from record labels.

Speaking in a recent interview with Hip TV, the All Eyes On Me crooner explained that her choice was driven by a desire to protect her artistic freedom, especially with her unique sound—Afrohouse—a blend of African music, house beats, and her personal style.

“I have been an independent artist for 10 years now, and it has its pros and cons,” she said. “After I released my debut single Ibadi in 2014, several record labels reached out, but I was skeptical because I didn’t want anyone to take away my creative freedom.”

Niniola revealed that at the time, Afrohouse was not a widely accepted genre, and she feared labels would force her to alter her music to fit commercial trends. Instead of signing a deal, she partnered with her former manager to launch their own label.

“Even over the years, some deals have come, but I haven’t been comfortable with them,” she added.

Niniola also described Afrohouse as “a combination of African style and house music,” emphasizing that it’s her personal flair that defines the sound. “It feels good to be known as the queen of Afrohouse,” she said.

The singer, who performs largely in Yoruba, noted that her authenticity and consistency have helped her carve out a loyal fanbase despite initial skepticism about her music’s longevity.

“At the end of the day, I have seen that you just need to be yourself, pray, be thankful, and everything will fall into place,” she concluded.