If Afrocentrism were human, it would be that one guy everyone asks for style advice

Benson Michael

Midetush just delivered the kind of collection that makes you rethink your entire wardrobe. Afrocentrism isn’t just fashion — it’s style. The kind that looks like it came straight from a Lagos concept store but somehow also feels right at home at a rooftop party in Accra or a panel talk in Somerset House.

From the striped Aso-Oke bomber to the cropped jackets and smooth brown netting, every piece in this collection is built for the guy who knows he’s the main character.

There’s a look here for the soft-spoken stylist, the architectural student who only wears monochrome, and the art director who shows up in loafers and linen in December. Midetush gets it.

What makes Afrocentrism so impressive is how wearable it is without being boring. The fits are clean but not conservative.

The pieces are loud — but in the right frequency. And the cultural references? Done with intention, not gimmick. You can tell this isn’t someone just slapping on Ankara for aesthetics. This is someone who understands.

And let’s talk styling. Satchels, skin-level layering, crisp cropped pants, and necklines that sit just so? The whole collection looks like it was styled by that one friend who never posts on Instagram but always eats the influencers up.

Bottom line? Midetush is making menswear fun again — without losing the roots. And that’s rare.