Orijin leads Cultural Conversation at 2025 Bolé Festival

Orijin, Nigeria’s iconic herbal-infused bitters brand, reaffirmed its place as a true custodian of heritage at the 2025 Bolé Festival in Port Harcourt.

More than a sponsor, Orijin transformed the two-day celebration into a living showcase of tradition, culture, and community, creating unforgettable moments that reconnected thousands of festivalgoers to their roots in vibrant and modern ways.

From complimentary Orijin drinks paired with the festival’s signature smoky bole and fish, to electrifying cultural dancers and the captivating Mgbadike masquerade, Orijin became the heartbeat of the festival.

Guests immersed themselves in interactive activities such as face painting, branded fans, and photographs on the Orijin throne, each detail designed to blend culture with celebration. In doing so, Orijin not only entertained but truly transformed the festival into a living celebration of culture and community.

Oluwanponmile Alabi, Category Lead, Ready to Serve, Guinness Nigeria, explained the brand’s philosophy, “At Orijin, we don’t just talk about culture, we live it, share it, and create spaces where people can experience it together. Our activation at the Bolé Festival was designed to remind everyone that heritage is not stuck in the past,  it’s alive and thriving in today’s experiences.”

The Orijin stand radiated energy and connection, turning strangers into friends through music, games, and shared laughter.

“Every detail was intentional,” Alabi added. “We wanted to ensure Orijin’s presence wasn’t just seen, but felt, a true cultural experience that people could carry with them long after the festival.”

Alabi emphasized the bigger picture, “Culture is the heartbeat of Orijin. By leading the cultural conversation at the Bolé Festival, we demonstrated that heritage can be both celebrated and enjoyed in modern, meaningful ways. This is what Orijin stands for, a brand rooted in tradition, yet forward-looking enough to inspire today’s generation.”

As the 2025 Bolé Festival drew to a close, Orijin had once again proven its ability to spark conversations, strengthen community bonds, and elevate heritage into living, shared experiences. Wherever culture and community converge, Orijin will always remain at the heart of the celebration.