Uptown the Maskking shares powerful tips for creatives to stay relevant

By Tolu Oke

Popular Afrobeat artiste and social activist Uptown the Maskking has shared powerful advice for creatives seeking to stay relevant, fulfilled, and financially independent in today’s evolving creative industry.

Speaking on the importance of versatility and innovation, Uptown encouraged artists to tap into their inner energy and explore multiple creative paths rather than limiting themselves to one field.

“Creatives should tap into their inner energies to stay relevant, purposeful, and prosperous,” he said. “Don’t let the norm gatekeep your progress. Multiplying your creative gifts could be your primary source of success.”

He urged artists not to focus on a single stream of creativity, noting that diversification can open doors to new opportunities.

“You can evolve from music to fashion to culture to build a fortune,” Uptown explained. “Look at Kanye West, who became a billionaire not from music but from fashion and culture. Or Issa Rae, who moved from producing YouTube skits to building a beauty empire. As a creative, don’t stick to one lane—diversify to expand your entrepreneurial prowess. Nobody will tell you this because they don’t teach it in school.”

The Afrobeat star also encouraged young creatives to overcome self-doubt and embrace innovation.

“It’s time to forget about self-doubt and find inspiration,” he said. “Combining ideas can change the course of your creative history. Go and maximize your potential.”

Addressing the struggles faced by many young Nigerian creatives, Uptown noted that lack of direction, mentorship, and institutional support often leads to frustration and unfulfilled dreams.

“Many young creatives in Nigeria are left with broken dreams because they can’t find purpose and fulfillment, even though it’s close to them,” he said. “They’re simply lacking a viewfinder. Who are your mentors? You need people who will help you rediscover yourself.”

He acknowledged that challenges such as uncertainty, limited resources, and fear of failure are common, but urged creatives not to allow these obstacles to deter them.

“Don’t let distractions set you back,” Uptown advised. “Look at the bigger picture with innovation and spark—those are the keys to creativity. Do art for the love of it, or you’ll drown in overthinking and stagnation.”

Finally, he emphasized the importance of collaboration and team-building for long-term success.

“Focus on scaling up,” he said. “Learn to build a team of passionate and enthusiastic people with clearly defined roles. That’s how you meet operational targets and achieve commercial viability.”

Through his message, Uptown the Maskking continues to inspire a new generation of African creatives to dream bigger, diversify boldly, and turn their passion into sustainable success.