Tracka secures $1.7M to strengthen supply chain visibility across Africa

Michael Adesina

For many businesses across Africa, supply chains remain a gamble. Deliveries arrive late, shipments go missing, and the lack of reliable tracking data leaves companies operating in the dark. These are not abstract challenges but everyday obstacles that stunt growth. They are the very problems that Tracka, co-founded by Olamide Edward, set out to solve. The company has now secured $1.7 million in funding to scale its logistics technology solutions and extend its impact across the continent.

The round brought together a diverse group of venture funds, logistics-focused investors, and regional partners committed to strengthening trade infrastructure. Their participation reflects growing confidence in the company’s model: creating digital systems that give businesses real-time visibility into the movement of goods and the tools to build accountability across every stage of their supply chain.

The fresh capital will be used to expand the company’s tracking platforms, upgrade its analytics capabilities, and broaden its support network for distributors. Plans also include rolling out mobile-based tools designed to give SMEs and larger companies alike the ability to monitor delivery routes, access instant status updates, and reduce operational losses with actionable data.

From the outset, the company has avoided short-term fixes in favor of long-term infrastructure. Its philosophy is simple: businesses thrive when they can see, plan, and trust their supply chains. The company’s solutions have been designed around the lived realities of African enterprises, where uncertainty is costly and trust can determine survival.

“This raise is about extending clarity and control to the businesses that need it most,” said co-founder and CEO Olamide Edward-Akinwumi. “When companies know where their goods are and when they will arrive, they can build better relationships with customers and compete more effectively. That is the future we are working toward.”

The investment comes at a pivotal time as intra-African trade expands under the African Continental Free Trade Area (AfCFTA). With demand for reliable logistics systems growing rapidly, the company’s approach; combining transparency with practical on-the-ground solutions, offers businesses a pathway to operate with greater certainty and efficiency.

The company plans to enter new regional markets, deepen partnerships with logistics providers, and roll out capacity-building programs to help businesses transition smoothly into digital supply chain tools. Special focus will be placed on making these tools affordable and accessible to SMEs, ensuring inclusivity as the company grows.

The $1.7 million will accelerate the company’s expansion, but its vision remains steady: to transform supply chains from bottlenecks into enablers of growth.

For African businesses striving to scale in competitive markets, the company’s success is more than a milestone; it is a sign that reliability and transparency are becoming the new standard.