Sooyah Bistro opens second Ibadan Branch, eyes Bodija, Abuja for expansion

Sooyah Bistro, Nigeria’s popular modern suya brand, has deepened its presence in Ibadan with the opening of its second outlet on Saturday, 25th October 2025.

The new branch, located at the Richie Rich Building, opposite Bollads Event Centre, Akala Express, becomes the 11th branch in the brand’s fast-growing network.

Speaking at the grand opening, Founder and Chief Executive Officer, Mrs. Olamidun Ogundoyin, reflected on the brand’s humble beginnings and steady rise.

“I started Sooyah Bistro in 2018 as a side hustle in Lagos with just ₦20,000 worth of stock and a Suya Mallam. The original idea was to spread the joy of Nigerian food and reimagine how we eat suya. We have since grown organically-no bank loans, no investors, just pure passion and the incredible support of our customers,” she said.

With the Akala Express branch now open, Sooyah Bistro operates two outlets in Ibadan, the first being on Ring Road, while nine others are located across Lagos.

The company, which employs over 120 staff, is already planning a third Ibadan outlet in Bodija and a major expansion into Abuja and other Nigerian cities.

Describing the brand as “Suya wey get master’s degree,” Ogundoyin explained that Sooyah Bistro’s mission is to celebrate Nigerian culture through food innovation.

The restaurant offers creative menu options such as suya burgers, suya shawarma, suya rice bowls, and other fusion delicacies.

Her advice to young Nigerians was equally inspiring. “Start small. Be passionate. Be dedicated. I began with just ₦20,000 and no formal funding, and today we’re celebrating our 11th branch. Your passion is more valuable than money,” she added.

Guests at the event enjoyed an energetic mix of food, music, and entertainment as the brand reaffirmed its status as a proudly indigenous enterprise redefining Nigerian street food with world-class quality and customer experience.