Mena Nath Media reaffirms PR-First strategy for iconic brand marketing

Mena Nath Media (MNM), a Lagos-based, PR-led integrated marketing communications agency, has reaffirmed its positioning as a PR-first strategic partner, focused on delivering iconic marketing and building brands that deliberately choose to stand out in a crowded media environment.

The agency said the reaffirmation comes as brands contend with an increasingly saturated, influence-driven landscape where visibility alone is no longer sufficient.

MNM maintains that effective brand growth must be rooted in purposeful storytelling, credibility and long-term relevance, rather than short-lived attention.

Founded on this philosophy, Mena Nath Media works with brands and talents seeking sustained impact. Its services span public relations and media relations, influencer marketing, talent management, creative strategy, content production and media buying, with a strong focus on consumer and lifestyle sectors, including beauty and personal care, entertainment and technology.

Operating within a PR-led framework, the agency said every campaign is structured around message clarity, reputation management and earned media visibility. Influencer marketing, media buying and talent partnerships are deployed as strategic tools to amplify brand narratives, ensuring alignment with clearly defined communication objectives.

According to the agency, this approach enables brands to engage audiences authentically while preserving trust and consistency across multiple platforms.

Within a year of its relaunch, Mena Nath Media has executed integrated campaigns for brands such as Samsung Nigeria, realme Nigeria and MOL, combining strategic narrative development, creative execution and influence-led amplification.

Commenting on the agency’s philosophy, Mena Nathaniel, founder of Mena Nath Media, said iconic marketing is driven by intention and cultural insight, not noise.

“Iconic marketing goes beyond visibility. It requires courage, clarity and a deep understanding of culture,” Nathaniel said.

“We work with brands that are intentional about how they show up, ensuring their stories are credible, meaningful and positioned for long-term relevance.”

As it expands its footprint, the agency said it remains committed to building strong partnerships and delivering communication strategies that convert visibility into lasting brand equity, helping brands remain trusted, culturally connected and distinct in a competitive market.