‘I feel for young artists,’ Joeboy speaks on going mainstream

Nigerian singer Joseph Akinwale Akinfenwa-Donus popularly known as Joeboy has spoken about the difficulties of breaking into the mainstream music industry in recent years.

The artist, while speaking in an interview with Jay-On-Air, explained that artist are now expected to be social media-savvy and be some sort of influencer.

Joeboy expressed his concern for young talented artists who desires recognition. He stated that being known as a good artist  ow requires more than just talent and marketing.

”I genuinely feel for artists that are trying to go mainstream right now because unlike before, it takes a lot more and it now depends on your personality and all of that. Because right now you have to be on everybody’s faces and all of that. Back then, if you have a great music, a great brand behind you and great marketing, the chances of you popping up was really higher. But now, it demands way more than that,” he said.