Bistro23, powered by Crunchies, expands footprint to Awka, Asaba

After successfully launching its first location in Umuahia in April 2025, the contemporary continental restaurant Bistro23 is continuing its growth journey with new presences inside the 3in1Spot destinations in Awka and Asaba.

The expansion positions Bistro23 as one of the key brands within the emerging multi-concept dining model powered by Crunchies.

Bistro23 was created to deliver a modern continental dining experience that combines quality cuisine with a relaxed social and aesthetic atmosphere. Its menu features a diverse range of rice and pasta dishes, pizzas, pastries, bread and cakes, alongside a carefully curated coffee, cocktail and wine culture designed to support both daytime dining and evening social experiences. Since opening in Umuahia, the restaurant has steadily built a reputation as a welcoming destination for guests looking for something beyond traditional quick-service dining.

Speaking on the brand’s positioning, Ofure Imiemohon, Senior Manager at Bistro23, noted:
“We have created a 5-star experience at a 1-star price. Our business culture will always prioritize impeccable customer service.”

This philosophy underscores Bistro23’s commitment to delivering premium experiences in a way that remains accessible to a broader audience.

The brand’s integration into 3in1Spot strengthens the concept of multiple food experiences in one place. At the locations in Awka and Asaba, Bistro23 sits alongside Crunchies, known for its quick-service meals and fried chicken favourites, and Roots Restaurant & Café, which offers a refined menu of Africana, Chinese, and continental dishes. Together, the three brands create a dynamic food ecosystem that allows guests to choose between fast food, fine dining, and contemporary continental cuisine within the same space.

The MD/CEO, Muka Ohaeji, also highlighted the strategic importance of the brand:
“Bistro23 was designed to cater to upscale casual dining, especially in a fast-growing city like Umuahia, and now Awka and Asaba. We have also curated an amazing menu and are bringing popular favourites like pizza and cocktails to town.”

One of the defining attributes of the 3in1Spot model, and by extension Bistro23’s expansion within it, is its ability to make diverse dining experiences accessible across different economic classes. While Bistro23 offers a refined continental menu and stylish ambience, it exists within a broader environment where guests can choose from multiple dining styles and price points, ensuring the space remains inclusive and welcoming.

With its original location in Umuahia and new homes within 3in1Spot in Awka and Asaba, Bistro23 is steadily establishing itself as part of a new generation of hospitality brands that blend continental dining, lifestyle experiences, and inclusive accessibility redefining how modern Nigerians eat, connect, and experience food.