Isfag Communications Ltd: Building Media Presence for Organizations and Individuals

By Amarachi Usman

In an era where public perceptions of brands matter, Isfag Communications contributes to helping organizations and individuals manage their public relations. The media and communications firm uses its skillset as a consultancy outlet to provide strategic communications service and media support to clients seeking to improve their visibility and positioning. Isfag Communications focuses on the dissemination of information to the public, particularly by reporting on government policies and their implications on their livelihood.

The company was founded on 20th July, 2018 and is located at 11 Hospital Street, Karu, Abuja. It was established with a focus on media consultancy and perception in the Nigerian media space, where the sector is still at its budding stage. Since its inception, the company has operated as a media and communication firm serving both media organizations that cater to the needs of those who it represents and the people existing in the space where it operates. It’s an organization that recognizes the importance of an informed citizenry.

Isfag Communications Ltd’s functions extend beyond its immediate locations. Through its work in publicity and multimedia journalism, Isfag supports the flow of information between continents, aiming to help audiences understand international developments and the role of foreign organizations within the local economies. It operates across local and international communications space.

The company offers a wide range of services including media consultancy, perception management, corporate branding, public relations, strategic communications, multimedia journalism, digital marketing, advertising, radio drama, media buying, media framing, broadcast solutions, publishing and production, publicity, idea development, new and traditional media relations, audio documentary and media training. Through these services, it aims to support organizations in improving their public image and reaching their target audience.

Founded by Israel Fagbemigun, a multimedia journalist and perception manager, Isfag communications has provided consultancy services to a range of organizations and public figures, including the Dangote group of companies, Elizade University, the Nigeria immigration service, and government offices such as House of Reps Chairmen on National Security & Intelligence, and Delegated Legislation, Office of the Senate President under Bukola Saraki and Dr. Olubunmi Tunji Ojo. These reflect its involvement in corporate and public sector communication.

The founder bagged his first degree from Obafemi Awolowo University, and holds a master’s degree in Mass Communication from Nasarawa State University, Keffi. His journey into journalism started during his undergraduate days. At this stage of his life, he established a departmental press organization known as “The Microscope.” His involvement in student unionism and campus media shaped his belief in the development of the masses through communication and new media. This ideology later influenced his career path and it informed the establishment of Isfag Communications Ltd and Nigerian Cable News Online, a digital media platform.

Isfag communications Ltd is a media and communication firm that provides services ranging from media consultancy to multimedia journalism. It positions brands and organizations for public engagement. By serving as a bridge between the people and institutions, the company facilities communication between the two different groups.

In the area of multimedia journalism, Isfag Communications Ltd has contributed to media content and public discussions through writing, visuals, sound and digital tools. Its founder, Israel Fagbemigun is a writer who critically analyzes issues and advocates for enhanced public awareness of government process, policy and transparency. This stems from his belief in focusing on public awareness and accountability which would lead to a change in their well being.