Shakira, Burna Boy make history as World Cup song ‘Dai Dai’ hits 100m views

Colombian superstar Shakira and Nigerian Grammy-winning artist Burna Boy have made World Cup history as their official 2026 tournament anthem, ‘Dai Dai’, surpassed 100 million views just hours before the FIFA World Cup kicks off.

Released two weeks ago, the video has generated massive global attention ahead of the tournament, hosted across the United States, Mexico, and Canada.

At 49, Shakira now holds the distinction of being the most successful music artist in World Cup history, having contributed songs and performances to four editions of the tournament.

She performed a remix of ‘Hips Don’t Lie’ at the 2006 Germany final, released ‘Waka Waka (This Time For Africa)’ for South Africa 2010, and ‘La La La’ for Brazil 2014.

The latter video has amassed 1.3 billion views, while Waka Waka has been viewed over 4.5 billion times, placing it among the world’s most-watched music videos.

With Burna Boy joining her on Dai Dai, Shakira has further amplified the tournament’s global and African appeal. The collaboration has already drawn strong engagement from fans worldwide, with the video expected to gain further traction as the World Cup begins.

Shakira described her connection with football as “unbreakable,” calling the World Cup “magical” and saying the 2026 edition would serve to unite people during a socially and politically sensitive period. She added that the song carries a message for young people, encouraging them to pursue their dreams despite hardship.

The anthem’s release precedes Shakira’s performance at the World Cup 2026 final half-time show on July 19, where she will co-headline with Madonna and K-pop group BTS.