Falade advocates digital solutions to improve market access for Nigerian farmers

Technology entrepreneur and digital marketing professional Segun Emmanuel Falade has called for increased adoption of digital platforms to improve market access for farmers and agricultural businesses across Nigeria.

Falade, the Chief Executive Officer of Moneywealth Info Systems Ltd and an associate of agritech platform 9jaFarm2Market, made the call while speaking on the role of technology in addressing challenges within Nigeria’s agricultural value chain.

According to him, many farmers continue to face difficulties accessing profitable markets despite growing agricultural production across the country.

He noted that technology-driven platforms can help bridge the gap between producers and buyers, improve transparency in agricultural transactions, and reduce post-harvest losses.

“Technology has the potential to connect farmers directly with buyers and create opportunities that were previously unavailable to many rural producers,” he said.

Falade explained that digital marketplaces are becoming increasingly important as businesses and consumers rely more on online channels for sourcing products and services.

Industry experts have identified market access as one of the major challenges affecting agricultural productivity and profitability in Nigeria. Analysts say the use of digital platforms can help farmers gain access to larger markets while providing buyers with easier access to agricultural products.

Falade is associated with 9jaFarm2Market, an agricultural technology platform that seeks to connect farmers, suppliers, and buyers through digital solutions. The platform aims to support agricultural trade by improving visibility and market opportunities for producers.

Beyond agriculture, Falade is also known for his work in digital marketing and technology services through Moneywealth Info Systems Ltd, a company involved in web development, branding, and business technology solutions.

Born in Odo-Owa, Oke-Ero Local Government Area of Kwara State, Falade has spent years working in the technology and digital services sector, with a focus on helping businesses leverage technology for growth and operational efficiency.

Observers believe that continued investment in technology-driven agricultural solutions could play an important role in strengthening food supply chains and supporting economic development across Nigeria.