Nestle Introduces Iron In New Maggi Cube

Nestle Nigeria has announced the introduction of iron in the new maggi cube. The firm, in a statement on Friday, said the move would help address one of the most widespread deficiencies in Central and West Africa.

According to it, millions of consumers in the regions now have the opportunity to increase their iron intake at low cost with the new range of fortified bouillon cubes and tablets from Nestle.

“Maggi bouillons are a staple part of many lower income consumers’ diets in Central and West Africa. Already fortified with iodine, more than 100 million cubes and tablets were sold every day in the region in 2011,” the firm said.

The company said the product was a continuation of its commitment to helping to reduce micronutrient deficiencies on a global scale.

Worldwide, through micronutrient fortification, the firm said it provided 53 billion servings of iron, 102 billion servings of iodine, 35 billion servings of Vitamin A and 14 billion servings of zinc in 2011.

“If you look at the number of bouillon units Nestle sells in this region every day, there is enormous potential for us to make a positive impact on local consumers’ diets,” the Business Executive Manager, Central and West Africa, Maggi, Maarten Geraets, said.

—Henry Ojelu