Heineken Thrills Fun Lovers

Heineken, a premium International lager brand lived up to its billing recently when it thrilled fun lovers at this year’s edition of Intercontinental Night.

The all night socio-cultural event which was attended by nationals of various countries was used to showcase food, drinks, culture, dance and more from each participating countries with the aim of exhibiting and promoting intercultural relations.

Heineken represented Holland, its home country at the event held at the Lagos Motor Boat Club.

The Intercontinental Night is an annual international cultural display that brings people of different climes together under the ambience of fun, leisure and festivity. It is organised by the Lagos Motor Boat Club established for 25 years ago.

The night, according to the Senior Brand Manger, Heineken, Jacqueline Van Faassen, is a night of showcasing what each nation has and also allowing others to savour its uniqueness.

Represented by Kehinde Ebuoma, Assistant Brand Manager, Van Faassen said: “This event, which has in attendance hundreds of foreign nationals, is another way for Heineken to connect with its consumers across the world. Heineken is sponsoring this event in tune with its tagline, ‘Open Your World’, opening consumers’ world to connect to other people from different cultural background to see many things around the world to show that there is much around that can be shared together.”

She stressed that since guests move from stand-to-stand sampling delectable cuisines from participating countries and sharing cultural tips of their country with people from other countries shows that the world is really a global village, “the worldliness and harmony that goes on here is what we at Heineken encourage.”

Brain Hills, ex-Commodore of the Lagos Motor Boat Club who also spoke at the event applauded Nigeria Breweries Plc, the brand custodians of Heineken in Nigeria for the unsurpassed initiative of being one of the prominent sponsors. “What can I say than to say thank you Heineken. Thank you for participating in bringing various nationalities together to share culture amidst fun. To us at the Boat Club we are glad to have the premium international beer, Heineken to be part of us again, we are really grateful.”

Apart from invited guests, tourists from different nations and members of the Lagos Boat Club were there in their various national attires moving around freely and gyrating to the sweet music from the disc jockey. The highlight of the night was the food tasting segment where guests were allowed to go round the stands of any country of their choices to taste the foods and beverages on display at no cost. Nations represented include: Lebanon, Indonesia, Scotland, United States of America, South Africa, Nigeria, Turkey, Switzerland, Germany, England, India, China, Spain, Republic of Benin, Holland etc.

Another interesting part was the presentation of prizes to the best decorated stand which saw England coming first, with Switzerland and Lebanon coming second and third respectively. The Heineken’ stand at the occasion was however the busiest as majority of the guests besieged the stand for refreshing glasses of free chilled Heineken beer.

pix caption

Heineken consumers having a great time, during the 25th Anniversary celeberation of the Intercontinental Night in Lagos… recently

—Henry Ojelu