Insight Invests In Digital Marketing, Technology

In a bid to strengthen its commitment proffering world-class integrated solutions to clients, Insight Communications recently sent the largest delegation from Africa to the 2012 Cannes Lions Festival to garner inspiration, hub-nub with like minds from agencies across the world and to foster new ideas, business relationships, social networks and strategic alliances.

Creative Director, Insight Nigeria, Chima Okenimkpe, who attended the yearly two-week Cannes Creative Leaders Programme organised yearly by the Berlin School of Creative Leadership in conjunction with the Cannes Festival of Creativity, said: “The Cannes Creativity Festival is like the perfect question, one that can never be answered. This is my second time here and I’m still searching for the answer. The Berlin School didn’t give me the answers, but they showed me the questions to ask and where to look for answers. If you are in any way interested in creative brand management and business, Cannes should be on your list.”

In order to consolidate on its brand building successes with marketers seeking neutral media solutions and to build a truly global digital competency, Insight has made annual pilgrimages to the Cannes Lions International Festival of Creativity for almost a decade – among other global confabs like Advertising Age’s Digital Conference and GSMA Mobile World Congress.

Franklin Ozekhome, head of marketing, Insight Nigeria, offered his perspective on how marketers could reach consumers and constructively engage them if they combined technology and creativity in more innovative ways.

“We adopted a deliberate strategy for participating in this year’s festivities driven by our need to harness the best of ideas, inspiration and future-thinking in three focal areas: Consumer Engagement—Turning consumers into fans and advocates of brands that they love; Brand Storytelling—Engaging the human senses with compelling sounds, great visuals, distinct smells and stories that touch the heart; and Futuretainment  —Creating emotional experiences that drive participation”.

Ozekhome said: “We have already shared our experiences with business heads, project teams, colleagues, clients, business networks and stakeholders at the agency by mapping our experiences in a 3D exposition dubbed “Cannes Deconstructed”.

“After all, the essence of knowledge is, having it, to apply it,” he said.

For over three decades, Insight Communications, Nigeria’s foremost marketing communications agency, has recorded huge successes on practically every brand it has worked on. Marketers, past and present, who have given Insight the opportunity to work on their brands, tend to share similar tales of progression in market share, volume sales and growth in brand health indexes.

By Henry Ojelu