M. I. Naeto C Headline 2012 Hennessy Artistry

As the sixth edition of the 2012 edition of Hennessy Artistry inches closer, two of Nigeria’s best rappers, M.I and newlywed Naeto C have been announced as the headliners for this year’s event.

The two rappers were selected to front for the yearly project by Hennessy Cognac. “It’s been a fulfilling journey these past five years and we are proud to have worked with so many of Nigeria’s talented musicians. This year’s project is even more significant because we are facilitating a collaboration between two uniquely gifted artistes who to date, have never worked together,” Tokini Peterside, Hennessy Marketing Manager said

As is characteristic of Hennessy Artistry, M.I and Naeto C will record a track together, shoot a video for the track, and perform for fans at different venues across Nigeria.

“I’m definitely excited to be part of this year’s Hennessy Artistry train, This is my first time as a headliner on Hennessy Artistry, and it’s exciting for me because it is a good platform for artistes and the brand also adds great value,” Naeto C said.

For M.I, a prized act at Chocolate City, he is no stranger to Hennessy Artistry as this year would be his third outing.

Launched globally by Hennessy in 2006, Hennessy Artistry is an innovative music platform that was created to showcase ‘the art of blending’ by celebrating the vibrant multiculturalism of different music genres – contemporary, hip and inspirational sounds from around the world.

It kicked off in Nigeria in 2007. Two years later, (2009), Hennessy Artistry organized an urban music contest for up and coming artists, which was won by Ice Prince.

In 2010, it orchestrated the comeback of Sir Shina Peters, and grouped him on a multi-genre collaboration effort titled ‘Like a Bottle’ with artistes Bez, Nneka, Ice Prince and M.I. Last year’s Hennessy Artistry’s Toast to the Good Life, featured Tiwa Savage, Banky W and Eldee.