Exset Launches Digital Monetisation System

Pioneers of TV ecosystems for emerging markets, Exset has announced the official launch of its Digital Monetisation System (DMS) in Africa, that will facilitate the transformation and monetisation of television platforms across Africa, and assist in the closing of the digital divide.

Speaking on the development, Exset’s  Global Head Sales and Chief Marketing Officer, Rahul Nehra, said DMS, already an award-winning solution, bridges the gap between technology and value-added services creating digital television platforms that can be monetised where previously impossible and allows populations to benefit from new information and entertainment services while partnering governments to achieve digital switchover and bringing a social transformation.

He said DMS is designed to power the Africa Page – an interactive digital service for broadcast television networks like DTT/DTH across Africa, particularly where internet/computer penetration and literacy present a challenge.

He further said: “This service is a new and unique way of increasing operator revenues in value-based digital television networks. Across Africa, the TV screen offers the most potent and low-cost way of reaching populations on the wrong side of the digital divide. The Africa page provides a gateway to the world of government information services (health/education), magazine services, teleshopping, games, to name a few.

“The Africa Page will empower consumers, helping to increase knowledge and engagement with the wider society.”

He explained further that the digital divide is a very real economic and socio-economic issue and DMS is now a key weapon in tackling it.

“DMS is not about television but about digital transformation. By providing new revenue streams through interactive public services and interactive advertising revenues, the Africa Page allows operators to provide services to people  that have so far not been able to receive or afford them. It also facilitates the rollout of free-to-air systems by providing alternative revenue streams.

Nehra also pointed out that the model proposes to drive revenues to the extent that the digitisation process becomes self-financing in three-five years. The consortium that Exset establishes which will vary in detail from deployment to deployment according to him, is a 360 degree approach.

—Henry Ojelu