Madu Out With “Kampe”

Harrison Iyoha

 The young artiste was officially presented to the media by his management company, Young Nation Ltd and Heritage Live Entertainment.

Owned by the astute entrepreneur, Prince Kenneth Obalum, Heritage Live Entertainment since inception has positioned itself as a big player in the entertainment industry.

Madu started his music career in 2010. Back then, he was known as Rexy Brown. His passion for music was so intense that he suspended his academics just to learn the intricacies of Nigeria’s music terrain. Although, mainly self-taught, Madu is highly skilled in the production and mixing of music. He also plays different music instruments.

Responding to why he took him seven years before coming out with a single, Madu said he never wanted to be tagged as one with one hit single and disappear.

“Music is something I cannot do without. I have intense passion for it,” he said in an interview.

However, making good music requires good management as well. Madu is the first musician to be signed by Young Nation Ltd, a management company founded by Kamal Ajiboye, Nelson Ononiwu and prolific media personality, Olisa Adibua.

The three personalities have vast knowledge of the entertainment industry having worked in different levels of the media and showbiz industry over the years.

This was evident in the rebranding process of the artiste who dropped his former moniker and adopted his surname as his stage name.

According to Olisa Adibua, the name change was very important to the brand’s identity. “I believe that people should connect with where they are from. I also believe that we should sell what is intrinsically Nigerian and African. Madu is a gifted young guy. His journey so far has been good but now we are taking it to a whole new level. We believe that the connection between Young Nation and Heritage Live Entertainment is the catalyst that will propel Madu to the next level.”

The 28 year-old singer, who is the last born in the family of four, said his style of music is versatile and he can fit into anything to satisfy his fans’ yearning.

Madu described himself as the new generation artiste in the growing Nigerian entertainment industry and that he is influenced by different genres of music.

His new release ‘Kampe’ is a fusion of Afro pop and R&B. It is a love song that boasts of three languages: Efik, English and Pidgin English. Kampe celebrates beauty in all shades. It conveys a message that is universal and emphatic on loving oneself irrespective of shortcomings. The song is produced by DJ Coublon while the video is directed by Clarence Peters.