24th September, 2010
As winners in the on going Coca-cola Open 4 Happiness promo continue to grow on a dailyÂ basis, the company has reaffirmed its commitment to ensure that more Nigerians partake inÂ the â€œstate of happinessâ€ that the promo aims to achieve.
This is coming on the heels of fraudulent text messages being circulated by dubiousÂ individuals who want to key into the integrity and brand equity that the Coca-Cola brandÂ provides.
The promo which was unveiled in celebration of the golden jubilee of Nigeriaâ€™sÂ independence has thus far produced thousands of winners including five millionaires andÂ two MitsubishiÂ Outlander SUV winners. In addition to this, Nigerians continue to winÂ daily cash prizes of between N5, 000, N10, 000 and N25, 000. Coca-Cola has already setÂ aside over N300 million as price money to be won by Nigerians As a universal icon ofÂ happiness, Coca-Cola has through numerous campaigns continued to refresh and inspireÂ moments of happiness in the lives of Nigerians.
The campaign is an â€˜Under-the-Crownâ€™ promotion involving 35cl and 50cl returnable glassÂ bottles. All a consumer has to do is to buy a bottle of Coke, Fanta or Sprite, look underÂ the crown and see either a unique code or â€˜Try Againâ€™ message. He or she is expected toÂ SMS the unique code under the crown to a short code (33665) and automatically qualify forÂ a raffle draw. Consumers stand a chance of winning daily cash prizes of between N5, 000,Â N10, 000 and N25, 000.
In addition to the daily cash prizes, consumers stand the chance of taking home N1Â million every week and the grand prize of five brand new Mitsubishi Outlander SUVs.