24th September, 2010
As winners in the on going Coca-cola Open 4 Happiness promo continue to grow on a daily basis, the company has reaffirmed its commitment to ensure that more Nigerians partake in the “state of happiness†that the promo aims to achieve.
This is coming on the heels of fraudulent text messages being circulated by dubious individuals who want to key into the integrity and brand equity that the Coca-Cola brand provides.
The promo which was unveiled in celebration of the golden jubilee of Nigeria’s independence has thus far produced thousands of winners including five millionaires and two Mitsubishi Outlander SUV winners. In addition to this, Nigerians continue to win daily cash prizes of between N5, 000, N10, 000 and N25, 000. Coca-Cola has already set aside over N300 million as price money to be won by Nigerians As a universal icon of happiness, Coca-Cola has through numerous campaigns continued to refresh and inspire moments of happiness in the lives of Nigerians.
The campaign is an ‘Under-the-Crown’ promotion involving 35cl and 50cl returnable glass bottles. All a consumer has to do is to buy a bottle of Coke, Fanta or Sprite, look under the crown and see either a unique code or ‘Try Again’ message. He or she is expected to SMS the unique code under the crown to a short code (33665) and automatically qualify for a raffle draw. Consumers stand a chance of winning daily cash prizes of between N5, 000, N10, 000 and N25, 000.
In addition to the daily cash prizes, consumers stand the chance of taking home N1Â million every week and the grand prize of five brand new Mitsubishi Outlander SUVs.
