24th September, 2010
The multi-talented Nigerian hip-hop music pioneer, eLDee, who is popular as a singer, song writer, rapper and music producer, has decided to go behind the camera as a music video director.
eLDee’s decision to resume shooting videos has already started to yield dividends as he has been contracted to work with a handful of talents.
Just last week, he was on set as director for soul singer Lami’s Ere Ife, which he co-wrote and on which he also featured. The video was shot at exclusive locations around Lagos.
A few weeks ago, he shot the video of Timi D Black One’s Police. Timi, an alumnus of eLDee’s Trybe Records, recently resurfaced from a long hiatus after completing his university education.
Now a certified dentist just like another eLDee protege, Dr. Sid of Mo’ Hits, Timi’s Street Banger is already getting fair air play on radio. The video will see eLDee cementing further his position as a talented video director in an industry that is flooded with lacklustre videos.
In the past, eLDee had directed and co-directed popular videos such as Plenty Nonsense for Trybesmen; Carry Am Go for 2Shotz; Emi Le Gan for Sasha and Don’t Stop for Dr Sid. He also directed I Go Yarn, I’m Leaving, Champion and Bosi Gbangba, for himself.