24th September, 2010
The multi-talented Nigerian hip-hop music pioneer, eLDee, who is popular as a singer,Â song writer, rapper and music producer, has decided toÂ go behind the camera as a musicÂ video director.
eLDeeâ€™s decision to resume shooting videos has already started to yield dividends as heÂ has been contracted to work with a handful of talents.
Just last week, he was on set as director for soul singer Lamiâ€™s Ere Ife, which heÂ co-wrote and on which he also featured. The video was shot at exclusive locations aroundÂ Lagos.
A few weeks ago, he shot the video of Timi D Black Oneâ€™s Police. Timi, an alumnus ofÂ eLDeeâ€™s Trybe Records, recently resurfaced from a long hiatus after completing hisÂ university education.
Now a certified dentist just like another eLDee protege, Dr. Sid of Moâ€™ Hits, Timiâ€™sÂ Street Banger is already getting fair air play on radio. The video will see eLDeeÂ cementing further his position as a talented video director in an industry that isÂ flooded with lacklustre videos.
In the past, eLDee had directed and co-directedÂ popular videos such as Plenty NonsenseÂ for Trybesmen; Carry Am Go for 2Shotz; Emi Le Gan for Sasha and Donâ€™t Stop for Dr Sid. HeÂ also directed I Go Yarn, Iâ€™m Leaving, Champion and Bosi Gbangba, for himself.