14th October, 2010
The range of vehicles wearing the stylish Kia badge in Nigeria will soon be widened whenÂ the all-new Cerato 5-door hatchback is unveiled by Dana Motors, official distributor ofÂ Kia brand of vehicles.
According to sources from the auto company, they are introducing a third member of theÂ Cerato family â€“ the 5-door Hatchback, to strengthen its representation in what isÂ arguably the worldâ€™s most important market sector – the ultra-competitive C-segment. KiaÂ anticipates that demand for C-segment hatchbacks across markets outside Europe will growÂ to more than 1.2 million units by 2012.
â€œThe availability of this third bodystyle for our C-segment model will enable Kia dealersÂ to meet the needs of a broader range of customers. This derivative will boost totalÂ Cerato sales to an even higher level all around the world, improving Kiaâ€™s fortunes byÂ capturing a larger market share,â€ comments Hyoung-Keun Lee, Vice Chairman, Kia MotorsÂ Corporation.
Technically similar to its sedan and Koup sister cars, the new Cerato 5-door has the sameÂ overall width, height and wheelbase as the sedan, but the rear overhang is reduced by 190Â mm, as is the overall length, so the 5-door model is 4,340 mm long.Â Despite its moreÂ compact dimensions, the hatchbackâ€™s cargo volume of 385 liters (VDA) is highlyÂ competitive in its class.
The roof, rear side panels, C-pillar, tailgate, rear bumper, light clusters and two-toneÂ spoiler are all new.Â At the front, bold styling incorporates a new radiator grille, newÂ lower air-intake grille and new-shape fog lamps.Â The door mirrors are new, with LEDÂ repeaters, and re-styled â€˜double five-spokeâ€™ 16-inch and 17-inch alloy wheels that isÂ available.
Similarly, the car company announced that its global sales figures for passenger carsÂ (export sales, domestic sales and sales from overseas plants), recreational vehiclesÂ (RVs) and commercial vehicles for September 2010, recorded a total of 187,251 units sold.Â Â This figure represents a year-on-year increase of 20.6%. In September, Kia postedÂ year-on-year sales increases in all regions of the world â€“Â 44.4% in general marketsÂ (41,425 units sold), 33.2% in North America (34,816 units sold), 24.8% in China (31,645Â units sold), 8.7% in Europe (39,174 units sold) and 3.0% in Korea (40,191 units sold).