Jay’s Search Set For The Next Superstar

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Jay’s Search, a music talent search devoted and dedicated to the memory of late Jaiye Aboderin, talented son of Chief Olu Aboderin, founder of The Punch newspapers, is back for the second season. This was revealed at a press conference in Lagos early this week.

The Jay’s Search planning committee comprising some of the late entertainer’s siblings said the search this year will be bigger and better. “We have decided to make it easier for interested contestants all over the country by introducing the online and live auditions,” said Wunmi Obe, immediate older sister of the late entertainer and half of celebrity couple, T.W.O.

She explained further the inspiration behind the biennial search: “Jaiye was always willing to help and nurture people. He was able to recognise talent when he saw one. What better way to celebrate him than to carry on what he started?” Wunmi said.

It is said that from the online submission, a total of 20 contestants will be shortlisted for the live auditions, after which six will be selected for the finals in December 2011. The six acts will slug it out during an evening of dinner and eventual winner walk away with a cash prize of N250,000, a Kopycats recording deal for one single, one music video, a makeover/photo shoot, airplay, promotions and publicity. The second prize is N100,000, third prize winner go home with N75,000., while N50,000 each will be given as consolation prize for the remaining three finalists.

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On 3 December, 2009, Oluwasunbo Olundegun (BigMa), a 23-year old English undergraduate, emerged winner of the first edition of Jay’s Search. She went home with a cash prize of N150,000, a record deal with T.W.O’s Kopykats Entertainment among other perks. Prior to that, the siblings of Jaiye had rewarded budding talents by partnered and sponsored the Hip-Hop World Awards’ Next Rated category in 2006 and 2007. Asa, international music star got the prize in 2006 with a cash prize of N100,000 alongside the award, while rap star, OD won on 2007.

Jaiye Aboderin dided on 3 December 2004, aged 33. He slumped and died during a friendly game of basketball with close friends. He was married to Stella Damasus, Nollywood actress, with whom he had two daughters-Isabel and Angelica.

—Funsho Arogundade