Etisalat, Simon Page Partner On Digital Marketing


In support of the development of digital marketing in Nigeria, Etisalat Nigeria in conjunction with Simon Page Business School, recently held a two-day conference for digital marketers with a view to equipping business developers, brand managers, marketing managers, product executives, sales executives and individuals in the communications sphere with digital marketing skills. This is to enable them quicken communication intervention on the digital platform.

The conference with the theme, “Africa: A Blank Digital Canvass”, which held at the Civic Centre, Lagos, from 10 -11 May, 2012, also discussed issues, challenges and opportunities on digital marketing.

Director, Brands and Communications, Etisalat Nigeria, Mr. Enitan Denloye, said the conference was to provide information on current developments in digital marketing to stakeholders.

“It provides education for digital marketing professionals on how best to use online platforms as a viable tool for positioning their brands and related services to their customers. It also engages them in conversations that will help improve their experiences with the brand,” he said.

He said Africa is on the verge of making success in digital marketing due to the number of people using online platforms daily, while explaining that the rise in the number of people visiting the web is not due to the increased number of people who now own laptops but as a result of the increased use of mobile phones which can access the internet, quicker and more frequently.

Denloye said that as a mobile service provider, Etisalat uses the platform to get people to think of the best ways to communicate their brands.

“As an innovative company, we’re helping individuals and businesses to think of unconventional ways of doing business. Digital marketing enables us to sell to our customers and also engage them in conversations directly through which we receive first hand feedback,” he said.

The Chief Executive Officer, Simon Page Business School, Princewill Omorogiuwa, said statistical analyses have shown that internet penetration in Africa has enormously increased and is bound to increase further.

According to him, digital marketing is becoming a powerful marketing tool, hence the conference to develop more thinkers in the digital market sphere who will harness the power and potential of digital marketing technologies to bring it to good use in Nigeria and Africa.

He commended Etisalat Nigeria for partnering with the school to make West Africa’s first digital marketing conference a reality, noting that digital marketing is on the fast rise and becoming a potent way through which organisations can reposition their brands and connect with their customers. “It is also a way through which businesses can spread their good news and engage people about their brands so as to get new customer,” he said.

Speakers at the event included Jeremy Spiller, Trainer and Consultant, Econsultancy, UK; Idorenyen Enanag, MD, Nigeria, Samsung West Africa and Christer Holloman, Head, Digital Product Development, The Times and The Sunday Times, UK and author of the Social Media MBA.

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