How Keagan Became Big Brother Latest Superstar

On 5 August, the continent’s latest superstar was born. He is South Africa’s Keagan who emerged the winner of Africa’s hit reality television show, Big Brother Star Game.

Apart from the superstardom that the new title as the BBA winner accorded the 22-year old South African, he also walked away with the mouth watering $300,000 cash prize after 91 days of 24/7 drama and thrills.

Keagan, Kyle, Lady May, Prezzo, Talia and Wati were all in the running during the final week but the man from Cape Town won Africa’s hearts and votes. Wati was the first housemate to be evicted on the night, followed by Kyle, Talia, Lady May and, finally, Prezzo.

Keagan and Prezzo entered the game on two different sides,  Downville and Upville, respectively on 6 May and kept Africa entertained for 91 days.

The Big Brother star game’s grand finale was a celeb-studded affair, kicking off with a special edition of STARGIST, hosted by Vimbai Mutinhiri and Lawrence Maleka, who interviewed former Big Brother stargame housemates, fans and business executives such as M-Net Africa Managing Director, Biola Alabi and Brand Manager, Coca-Cola Nigeria, Olufemi Ashipa.

Stars of past Big Brother seasons and other celebrities were also among the guests in the live studio including Zinzi Mandela. African music superstars led by Nigerian stars, D’Banj and Naeto C, Uganda’s Navio, South African, MC Khuli Chana, and Ghanaian hip-hop king, Sarkodie, performed at the Big Brother finale.

While the Big Brother stargame runs, it dominated the TV screens across the continent on the social media.The show generated over two million messages to TV, over two million unique online browsers, 128,000,000 page views, over 250,000 Twitter followers and nearly 900,000 Facebook likes.