16th May, 2014
On Saturday 10 May, Nigerian pop singers KCee and May D thrilled invited guests and consumers to an exciting evening at the Close Up Naija Herbal Gel launch held at the Jasmine Hall, Eko Hotel and Suites.
The invite-only event, hosted by stand-up comic Bovi, saw the two pop singers turned the product launch into a mini concert as they belted out hits from their repertoire.
Speaking at the launch, David Okeme, Brand Building Director, Unilever Nig. Plc, said the new toothpaste was developed to celebrate the ‘Naija’ spirit and honour the energy of Nigerian youths, as seen in the music, fashion, technology and movie industries.
“Close Up has created a toothpaste for the Nigerian youth. It has created a mix that is not only unique to Nigeria but is an embodiment of the Nigerian spirit…The future is here, the future is now, the future is the Nigerian youth and we acknowledge and celebrate you,” said Okeme.
The launch of the herbal gel was tagged ‘Natural Naija’, as it provided a platform where Nigerians can clearly state what makes them Nigerian.
Prior to the official launch, both traditional and social media were abuzz with the excitement of how a brand like Close Up would include “Naija” in its name.