By Taiwo Okanlawon
Popular Hollywood actor and rapper, Idris Elba has been announced as the host of Africa Day Concert 2021, virtually holding on the 25th of May.
According to the MTV Base YouTube, the organisers of the event, this year’s concert will shine the light on Africa’s next wave of talents that are making their mark on the global stage.
Last year, the inaugural Africa Day Benefit Concert At Home brought African and global superstars together to celebrate Africa Day and raise funds to support families affected by the COVID-19 pandemic.
The virtual concert will be a Pan African event featuring trailblazing African stars from across the continent.
Artistes will perform on multiple stages from Lagos to Johannesburg in an event that will be streamed to a global audience on YouTube and broadcast on MTV channels. Africa is in the midst of a creative and cultural renaissance that has been accelerated by artists who are claiming a unique space in the world.
Speaking on the development, the Golden Globe and SAG winner, Idris Elba said he’s committed to shining a light on African culture, heritage, and the arts.
“During a year when globally we have all had to reflect deeply on our purpose, I’ve taken inspiration from the continent with its diversity of voices, creativity and innovation. Here’s to Africa’s Next Global Wave,” he said.
Alex Okosi, Managing Director of Emerging Markets in Europe, the Middle East and Africa at YouTube commented, “We are excited to work with Idris Elba and MTV Base to celebrate Africa Day this year through another powerful concert event.
“With African music continuing to connect and inspire people around the world, the timing is perfect to shine the spotlight on the next wave of African artists that will make a global impact on music and culture.”
Monde Twala, Senior Vice President and General Manager at ViacomCBS Networks Africa commented, “the past year has been an unprecedented one for all of us and it is a tremendous inspiration to see how our African artists and Africans on the continent and globally are lighting the way through creativity, collaboration and innovation.”
“The power of music, culture and the arts unifies and brings hope. We are proud to partner with YouTube and Idris Elba for the Africa Day Concert 2021.”
The concert will be hosted virtually in light of the ongoing COVID-19 pandemic, with all safety and social distancing measures observed.
Viewers from around the global can expect to see a spectacular display of African excellence as the sounds, sights and rhythm of the continent unite Africans once more this Africa Day.
The event will be streamed on YouTube at 19:00 CAT/18:00WAT and on MTV Base (DStv Channel 322) at 21:00CAT/20:00WAT.