16th February, 2022
BET Africa has unveiled a new Brand Identity that honours all types of Black creative expressions and affirms that “it all happens here” with Black innovators, Black visionaries, Black talent, and Black communities.
BET Africa’s new look and feel aims to become a platform where innovators, visionaries, performers, and communities can all come together and make things happen.
BET Africa reinforces their new identity as the destination for all forms of Black creative expression. This is a platform where you may learn about and express Black creativity and the power of storytelling.
For decades, BET has been at the forefront of telling stories that are relatable, relevant, entertaining and impactful. The brand refresh brings together culture, community, and creative expression that is undoubtedly beautiful and unapologetically black.
“Successfully rebranding a content platform like ours often comes with great expectations and requires meticulous execution across the board, given our rich history and accomplishments over the years.
“With our enviable position as the leading global black entertainment platform, we remain confident that our audience will continue to resonate with everything we stand for regardless of our brand refresh efforts,” said Monde Twala, SVP/GM ViacomCBS Networks Africa and BET International Peer Lead.
“The Culture is forever evolving, it’s very important that BET captures this authentic creative spirit. It is also critical to provide our fans with the ability to see themselves and to provide them with something with which they can identify with.
“BET Africa is rooted in culture and ingenuity, and this new positioning celebrates the heart beat and rhythm of culture and Black entertainment,” Twala concludes.