Obaseki partners Kada Film to fight gender-based violence

Mrs. Obaseki with the Managing Director of Kada Film Entertainment, Trevor Pillay

Mrs. Obaseki with the Managing Director of Kada Film Entertainment, Trevor Pillay

By Jethro Ibileke

Edo state government has entered into an agreement with Kada Film Entertainment, for the distribution of a sensitisation film on gender-based violence.

The film which is titled, “We will Not Be silent” and put together by the Edo State Gender-Based Violence Management Committee, is part of measures to enlighten the public on the evil of gender-based violence, with a view to bringing it to an end in the state.

Chairperson of the Committee and wife of the State Governor, Mrs. Betsy Obaseki, signed the MOU on behalf of the State Government, during the Committee’s second quarterly meeting for this year, which held on Friday, 29 July, 2022, at the Edo State Government House.

She noted that the partnership with Kada Cinemas an indigenous entertainment outfit, is to ensure the widest publicity of the movie in the state and across Nigeria.

The Edo First Lady added that proceeds of the movie will be used to fund anti gender-based violence activities in the State.

She therefore called on all stakeholders to play their role towards stamping out gender based violence in the State.

Earlier in his remark, the Managing Director of Kada Film Entertainment, Mr Trevor Pillay, said he decided on the venture because of the quality of the movie.

“At first glance of the movie, I was very impressed and I saw huge potentials as to how this could be used not just for viewing pleasure in cinemas, but also for sensitisation nationwide. So we have a lot of marketing plans in place and we want to get this out to be screened.

“Kada Film Entertainment counts it an honour and privilege to be working with Edo State Government to distribute this movie and we hope that this will bring in the success that everyone is looking forward to,” he said.

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