StarTimes set to broadcast 2026 World Cup from ₦4,000, offers ₦50m rewards to subscribers

 StarTimes Nigeria has announced plans to broadcast all 104 matches of the FIFA World Cup 2026 live to football fans across the country, while also rewarding subscribers with prizes worth ₦50 million through a nationwide promotional campaign.

StarTimes Nigeria confirmed the development at a press conference held in Lagos on Tuesday.

The pay-TV operator said subscribers will be able to watch every match of the expanded tournament from June 11 to July 19, 2026, on its dedicated sports channels, ST Sports Life (CH253/243) and ST World Football (CH254/245), as well as on the StarTimes ON streaming application.

According to StarTimes Nigeria, the World Cup coverage will be accompanied by its “Watch the World Cup. Win Big.” campaign, which is designed to reward customers throughout the tournament.

StarTimes Nigeria disclosed that subscribers who qualify during the campaign period will stand a chance to win prizes from a total reward pool valued at ₦50 million.

The company stated that the star prize is a ₦10 million cash reward, which will be drawn live on the night of the FIFA World Cup final on July 19, 2026.

StarTimes Nigeria further revealed that the campaign will also reward subscribers with seven StarTimes H30 Solar Home Systems and 14 StarTimes S130b bundles, each comprising a decoder-enabled television package.

According to the company, customers will automatically qualify for the promotion by purchasing and activating a new StarTimes DTH or DTT decoder, renewing or reactivating a Basic, Class or Super Bouquet subscription, or purchasing and activating a StarTimes S130b Solar bundle.

StarTimes Nigeria emphasized that participation in the campaign requires no registration forms or special codes, noting that entry becomes automatic once an eligible activation is completed between June 1 and July 19, 2026.

StarTimes Slashes Decoder Prices Ahead of Tournament

As part of efforts to make the FIFA World Cup accessible to more Nigerians, StarTimes Nigeria also announced significant reductions in the prices of its decoder packages for the tournament period.

The company said the promotional pricing, which runs from May 18 to July 31, 2026, will allow football lovers to access its services at substantially reduced rates.

Under the new pricing structure announced by StarTimes Nigeria, a DTH decoder with accessories has been reduced from ₦35,000 to ₦20,900, while a DTH decoder without accessories now costs ₦8,900, down from ₦16,000.

StarTimes Nigeria also disclosed that its DTT decoder with accessories has been reduced from ₦17,000 to ₦13,900, while the DTT decoder without accessories now sells for ₦7,900, compared to its previous price of ₦14,000.

The company said the reductions are intended to ensure that more households can enjoy the FIFA World Cup without financial barriers.

StarTimes Offers World Cup Access from ₦4,000

StarTimes Nigeria highlighted that its Basic Bouquet, which starts from ₦4,000, will give subscribers access to the FIFA World Cup 2026, making the tournament one of the most affordable major sporting events available to television viewers in the country.

The company added that subscribers can also follow the action on mobile phones, tablets, and smart televisions through the StarTimes ON app.

According to StarTimes Nigeria, the combination of affordable subscription packages, discounted decoders, and nationwide rewards demonstrates its commitment to expanding access to premium sports content.

StarTimes Says Every Nigerian Should Experience the World Cup

Commenting on the initiative, StarTimes Nigeria Marketing Director, Oke Umurhohwo, said the company is committed to ensuring that football fans across all income levels have the opportunity to enjoy the global football spectacle.

“The FIFA World Cup is more than just football. It is a shared experience that brings people together across homes, viewing centres and communities,” Umurhohwo said.

“At StarTimes, we are proud to bring all 104 matches live to our subscribers while also giving one lucky Nigerian the chance to win ten million naira just for watching.

“We want every Nigerian football fan, regardless of where they live or what they earn, to experience this World Cup,” he added.

StarTimes Expands Access to Sports and Entertainment

StarTimes Nigeria noted that it has continued to invest in affordable television and digital entertainment services since its establishment in 2009.

The company, which operates as NTA-Star TV Network Limited, said it was founded as a joint venture with the Nigerian Television Authority (NTA) and remains one of Africa’s leading digital television providers.

According to StarTimes Nigeria, the broader StarTimes Group currently serves more than 17 million subscribers across over 30 countries in Sub-Saharan Africa, delivering sports, entertainment, news, movies and smart energy solutions.

With the FIFA World Cup 2026 approaching, StarTimes Nigeria said it is positioning itself to give millions of football fans access to every match of the tournament from as little as ₦4,000, while offering subscribers the opportunity to share in ₦50 million worth of prizes throughout the competition.