World Cup: StarTimes cuts decoder prices, expands access to live football for Nigerians

StarTimes Nigeria has announced a major reduction in the prices of its decoders ahead of the FIFA World Cup, a move aimed at making live football coverage and premium entertainment more affordable for millions of Nigerians.

The pay-TV operator said the new pricing initiative forms part of its World Cup campaign, designed to give more households access to every moment of the global football spectacle while enjoying a wide range of entertainment content on the platform.

Under the new pricing structure, StarTimes has reduced the cost of its Direct-to-Home (DTH) and Digital Terrestrial Television (DTT) decoder packages across the country.

Customers can now purchase the DTH Decoder, Dish and Accessories package for ₦28,900, while the DTH Decoder only package is available for ₦8,900.

For DTT customers, the Decoder, Antenna and Accessories package now sells for ₦13,900, while the Decoder only package is available for ₦7,900.

According to the company, the promotional prices are available nationwide through StarTimes retail outlets, accredited dealers and authorised distribution partners.

Speaking on the initiative, Marketing Director of StarTimes Nigeria, Oke Umurhohwo, said the company is committed to ensuring that more Nigerians can participate in the excitement of the FIFA World Cup without financial barriers.

“The FIFA World Cup is a global celebration that brings people together through football. At StarTimes, we believe every Nigerian should have the opportunity to be part of the excitement,” Umurhohwo said.

“By reducing the prices of our decoders, we are making it easier for more households to access quality football coverage, premium entertainment and the value that StarTimes delivers every day.”

The company explained that the price reduction comes at a time when football fans across Nigeria are preparing to follow all 104 matches of the FIFA World Cup, from the opening fixture to the final.

StarTimes said subscribers will enjoy live coverage of the tournament alongside access to its extensive catalogue of local and international entertainment content.

Beyond football, the platform offers movies, television series, news channels, documentaries, children’s programming, music, lifestyle content and educational channels.

The company also disclosed that the decoder price slash is part of a broader World Cup engagement programme that will reward subscribers and enhance their viewing experience throughout the tournament.

According to StarTimes, the campaign includes a ₦50 million customer rewards programme, fan engagement activities, viewing events, promotional offers and other incentives designed to bring football fans closer to the action.

The company encouraged Nigerians planning to follow the FIFA World Cup to take advantage of the discounted decoder prices and enjoy affordable access to live sports and entertainment.

StarTimes, one of Africa’s leading digital television operators, currently serves millions of households across the continent through its portfolio of sports, entertainment, news and educational channels.

With the countdown to the FIFA World Cup underway, the company said it remains focused on delivering quality broadcasting services and ensuring that football fans across Nigeria do not miss a moment of the tournament.