More than half of UNICEF’s social media followers are Nigerians – Official

The United Nations Children’s Fund (UNICEF) says that U-Report, it’s unique social media platform to engage with communities on issues that affect them, have more than half of its global respondents in Nigeria.

According to UNICEF, the social media platform has surpassed two million registered respondents in Nigeria as at Oct. 16.

A statement issued by Doune Porter, Chief of Communication, UNICEF, Nigeria, U-Report uses simple Short

Message Service (SMS) messages and social media to reach communities around the country.

It also provides an opportunity for community members to share their opinions and drive positive change.

It said that the U-Report relied on volunteer community members, mostly young people, serving as

U-Reporters to provide information through conducting polls on issues that affect their communities.

“It is also an important tool for sharing information through message alerts.

“Including the more than two million Nigeria U-Reporters, the U-Report platform reaches communities in 39 countries around the world and has grown to almost 4 million since it was first launched in 2011.

“The first U-Report poll in Nigeria was sent out in April 2014 and since then.

“Also, 169 polls have been run and more than 150 alerts issued on the Nigerian U-Report platform in Hausa, Yoruba, Igbo, Pidgin and English.

“The topics include health, education, safety and security, Internally Displaced Persons, water and sanitation, and violence against children, with results disseminated to Government and other relevant agencies,’’ the statement said.

It quoted Mohammed Fall, UNICEF Nigeria Representative, as saying: “Reaching two million U-Reporters in Nigeria is a huge step in community engagement for improved service delivery.

“It provides an even greater opportunity for information sharing, increased stakeholder engagement and transparency as a direct channel of communication between leaders and the people they serve.

“I would like to thank and commend the work of Nigeria telecommunications service providers for their contribution to the establishment and growth of U-Report in Nigeria,’’ Fall is quoted as saying.

Also, Cynthia McCaffrey, Director of UNICEF’s Office of Innovation, said: “To see this level of adoption of U-Report in Nigeria is extremely encouraging.

“It enables UNICEF to realise what is possible if we allow ourselves to think big and strive to reach as many young people as we can.

“As Nigeria makes U-Report increasingly accessible, it also becomes increasingly relevant, as evidenced by the live chat last month on menstrual hygiene,’’ McCaffrey said.

The statement said that since its inception in Nigeria, UNICEF’s main partner on U-Report has been the National Youth Service Corps (NYSC) which had been a key player in the recruitment of responders.

All states in Nigeria are represented on the platform, with the highest number of U-Reporters registered in Jigawa.

The Office of the Vice President, Nigerian Senators and members of the House of Representatives are using U-Report too.

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“They use it to connect with their communities on important issues to find out what needs to be improved or where the focus needs to be in service delivery in their states.

“The most recent initiative is a partnership with the National Emergency Management Agency which was concluded on October 13.

“It will be using the platform to share life-saving information with communities in case of emergencies such as floods and disease outbreaks,’’ it said.

U-Report Nigeria also runs media campaigns where the bi-weekly poll results are shared and experts on the topic are interviewed during radio and television programmes for comment.

A live U-Report chat on menstrual hygiene management in September stimulated more than 10,000 questions from participants and the answers helped to empower girls with useful information.

To become a U-Reporter in Nigeria, one can register on social media by simply sending JOIN to U-Report Nigeria on Facebook or send JOIN as a direct message on Twitter @Ureportnigeria.

By text, send the word ‘JOIN’ to 24453 and voice your opinion. All options are free.

All U-Report polls can be accessed on the public website at “http://www.nigeria.ureport.in.