Tag: Adidas
Antisemitism: Adidas ends fight with Kanye West
Adidas chief executive, Bjorn Gulden said it had “reached an out of court settlement with West to end all legal…
Verve, Adidas renew partnership towards Africa’s biggest fitness party, VerveLife 7.0
Attracting over 12,000 participants annually from West and East Africa, the festival has grown into one of the continent’s most…
Davido woos Kanye West to join him at Puma
Kanye West had called out German athletic apparel and footwear brand for selling a Yeezy design without his approval and…
Adidas CEO defends Kanye West over anti-semitic comments
Adidas ended its partnership with West, who now goes by the name Ye, in October 2022 after he sparked outrage…
Kanye West’s worst nightmare is coming true
The company announced it was ending production of its Yeezy-branded products with “immediate effect” at the end of October.
Adidas records decline in second quarter profits
The company said in July that it cut its outlook for the 2022 financial year, reflecting slower recovery in Greater…
KFC, Adidas, 3 others join boycott of Russia
Other companies that have suspended operations in Russia includes; Zara owner Inditex, Estee Lauder, Spotify, Ikea, Disney and H&M.
Adidas replaces Puma as sponsors of Italian team
The new four-year deal is worth around 35 million euros ($38.5 million) annually, two sources familiar with the matter said.
Adidas, Beyonce to launch gender-neutral collection
Adidas will start selling a new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy…
Beyonce’s ‘IVY PARK’ collection drops soon
Queen B or Beyonce if you'd prefer, is teasing us with her IVY PARK x Adidas collection.
Arsenal sign new kit deal with Adidas
Arsenal has signed a new kit deal with German sportswear firm Adidas starting from July 2019, the Premier League club…
Doping Crisis: Adidas to end IAAF sponsorship deal early
Adidas, the IAAF’s biggest sponsor, has told athletics’ world governing body it is to terminate their sponsorship deal four years…
NFA set to buy jerseys for Eagles, others after Adidas ends kit deal
Nigeria football national team players may not be able to exchange jerseys with opponents if the Nigeria Football Association (NFA)…
Adidas gives provisional extension to NFA, set to renew contract
Sports Kit manufacturers Adidas have provisionally extended their kit sponsorship deal with the Nigeria Football Association (NFA) pending contract renewal.…
Adidas Finally Dumps Nigeria
German kit manufacturers Adidas has decided not to renew its deal with Nigeria and the Super Eagles. Futaa.com reports early…
Meet MARHABA: Official match ball for AFCON 2015
German sporting giant, Adidas and the Confederation of African Football (CAF) on Wednesday presented Marhaba, the Official Match Ball for…
Manchester United announces £750 million Adidas deal
English Premier League giants Manchester United on Monday announced a ten-year kit deal with German sportswear group Adidas worth £750…
Adidas says will still work with Suarez
German sportswear maker Adidas said Sunday that it would start using Uruguyan striker Luis Suarez again despite his four-month ban…
Germany fans snap up two million shirts
Germany fans have snapped up more than two million shirts on their run to Sunday’s World Cup final with sponsors…
Nike romance with Man Utd ends
United States sporting goods giant Nike said Tuesday that it will give up it clothing and footgear contract with football…
Adidas to halt Suarez adverts in World Cup
Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup…
FIFA’s Asian partners speak out on corruption allegations
FIFA’s Asian commercial partners said Monday they expected a “thorough investigation” into corruption allegations over Qatar’s 2022 World Cup bid,…
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Nike ready to bid highest for Man United deal
Sports clothing group Nike is prepared to spend $600 million over about 10 years to keep alive its contract to…