Tag: advertising
How African Brands Can Compete Against Global Rivals – Experts
Advertising and brands experts in Africa have been advised to move beyond offering creative services by adopting strategic brand planning…
2018 Social Media Week: Build business relationships via email marketing – Panelists
Some panelists at the ongoing 2018 Social Media Week Lagos on Wednesday urged the public to embrace email marketing as…
US Muslims launch makeover campaign for ‘Jihad’
US Muslims launched an advertising and social media campaign Friday in the hopes of reclaiming the word jihad from extremists…
Yahoo, Facebook unveil advertising alliance
Facebook and Yahoo! announced Friday in San Francisco they were launching an advertising partnership as the two tech giants settled…